Co-Founder - A IDEA
Reggieknow revolutionized urban youth advertising with award-winning campaigns for Coca-Cola’s Sprite brand and McDonalds. Through the innovations achieved with Sprite’s “Voltron: Defender of the Universe” and “Five Deadly Women” campaigns, along with the McDonalds’ “New Math” spot which was picked as Adweek’s commercial of the year, Reginald paved the way for the evolution of modern advertising. He played an integral role in the conception of the “Formula 50 campaign,” an unlikely marriage between vitamin water and rapper 50 Cent. Reginald’s advertising insight is legendary and his creative intellect, groundbreaking leadership and courage-driven strategies have earned him an undeniable status in the history of urban marketing.